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Launch with a MVP! Minimum Viable Product
You start with an idea. After countless hours of brainstorming with friends, your once simple idea has morphed into pages of notes and possibilities. It might seem like a good idea to incorporate as...
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Social Media Showdown
Social Media Showdown Facebook VS Twitter VS Pinterest VS Google+ Short History Facebook Facebook was initially conceptualized for Harvard University students as a way for them to connect online. The...
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Gamification Got Me Drunk – Bar Gamification
Bar Gamification A few weekends ago I was in Seattle visiting some friends. We stumbled into a bar called Von’s on Pine St. Immediately I noticed a giant wheel mounted on the wall in the back of the...
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Candy Crush Game: The Recipe for Addiction
It was just another mobile game spamming my Facebook feed. Family and friends urged me to join them in what appeared to be yet another Bejeweled clone. I gave it a week… then another, but the...
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Solve a Problem and Stop Flipping Burgers!
It was October 30, 1974. Undefeated world Heavyweight champion George Foreman was knocked out by Muhammad Ali in the eighth round of what some argue to be the greatest sporting event of the 20th...
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AirBnb’s Bootstrap Story
Outside the Box Fundraising Who would have thought that renting spare rooms to total strangers right in one’s own home would work? But for Brian Chesky and Joe Gebbia, it was an idea that couldn’t...
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Taking Advice | Here’s to the Crazy Ones
HP once said no to personal computers. Henry Ford said no to taking over the family farm. The original owners of Starbucks said no to selling brewed coffee. Xerox said no to the mouse. The McDonald...
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5 Inspirational Movies for Entrepreneurs
We enjoy movies that are relatable. We LOVE movies that inspire us. Why not shoot for both? As a kid we don’t stop and analyze why we’re attracted to certain movies and not others. It wasn’t until a...
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Scrum Methodology – Scrums That Don’t Suck – Company Culture
Scrum Methodology It’s 9am. Time for today’s scrum! For those unfamiliar with scrum methodology, a scrum is a daily meeting where participants discuss what project they’ll be working on and any...
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Productivity’s Worst Enemy
In Malcolm Gladwell’s book Outliers (highly recommended), Gladwell reasons that it takes roughly 10,000 hours to become an expert at your craft. The world’s greatest musicians, business tycoons and...
View ArticleThe Beyond Process
Principle 1: Know your Audience Before you can create a Beyond experience for anyone, you have to know who you’re creating for. Everything you do in your prep will center around who your audience is....
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